Current Brand Portfolio

Current Brand Portfolio

Zarina

Zarina

Zarina is an international fashion brand celebrated for its elegant, modern, and highly versatile collections. Built on a harmonious blend of natural femininity, everyday comfort, and noble business style, Zarina offers premium-quality garments suitable for active daily life and special occasions.

Zarina Man

Zarina Man

Stand-alone menswear collection designed for the modern man who values style, fit, fabric strength, and finish. Fusing classic elegance with smart-casual and contemporary trends.

Milestones:
Stands as a key milestone of product diversification. Standalone flagship store located at Rio Mall, following a highly successful grand opening on May 15, 2026.

Punt Roma

Punt Roma

Founded in 1997 in Mataró, near Barcelona, Spain, Punt Roma is a globally recognized womenswear brand. The brand operates on a powerful, inclusive philosophy: to create elegant, sophisticated fashion for all women, regardless of age or body type, distinguishing itself through comfort, premium quality, and accessible pricing.

Gerry Weber

Gerry Weber

Renowned German premium fashion brand.

Strategic Role:
Launching in 2026 as the primary geographic anchor for our expansion into the Georgian market, forming a unified South Caucasus retail hub.

Strategic Brand Portfolio

To fill distinct gaps in the South Caucasus fashion market, ML Fashion LLC has structured a targeted global brand selection strategy, adapting its legal and operational agreements to align with the global expansion models of tier-1 retailers.
The international brands with which we currently negotiate for their entry into the Armenian and wider South Caucasus market, provide for the following segments and white spaces in the market:

Target Segment
Targeted Market White Space
Functional daily basics, technical fabrication, and LifeWear.
High-quality, minimalist, and weather-conscious wardrobe essentials.
High-volume, trend-driven value fashion destination.
Highly accessible pricing, family basket-building, and impulse categories.
Affordable, sustainable European family fashion.
Trusted everyday clothing for women, men, and children, with inclusive sizing.